The Brand Strategy Course will give you a step by step understanding of how to build a brand from scratch, carry out a brand refresh and effectively communicate the brand to your target audience. The course is for communications professionals, startup founders/ entrepreneurs and individuals who want to learn how to build a brand.
What the course covers:
- Carrying out your initial research
- Understanding the Business Framework
- Establishing the Brand Positioning and Brand Elements
- Communicating the new brand effectively
