The Brand Strategy Course


The Brand Strategy Course will give you a step by step understanding of how to build a brand from scratch, carry out a brand refresh and effectively communicate the brand to your target audience. The course is for communications professionals, startup founders/ entrepreneurs and individuals who want to learn how to build a brand.

What the course covers:

  • Carrying out your initial research
  • Understanding the Business Framework
  • Establishing the Brand Positioning and Brand Elements
  • Communicating the new brand effectively




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